In lieu of millions and millions of dollars spent on advertising during yesterday’s Superbowl, it seemed as if sponsors had completely ignored the fact that women were also watching the game…and most probably drinking. Among a number of beer ads, Bud Light’s “book club” commercial was the only one that stood out as being aimed toward women.
Do you think women need to be represented in mainstream beer ads? Did you feel like this ad stereotyped female drinking habits? Will women ever escape the curse of being labeled as drinking only light beer?